About Us
A boutique sports, entertainment & lifestyle activation agency that delivers big.
With expertise in creative design, build, and operations, logistics and planning, commercial partnerships, and seamless event execution, Inicio provides complete 360-degree event services to create moments that matter.
In a world of grey, we bring the colour and dare to challenge perspectives with our unique style, insight and identity to all our experiences.
Inspire. Imagine. Iginite. Inicio
OUR PARTNERS
OUR PARTNERS
OUR PARTNERS
ABOUT INICIO
Daring to Be Different
We Create, Activate & Elevate
We are a multifaceted agency that specialises in activating within sports, entertainment & lifestyle. From creative concept design. ideation, large-scale event build & delivery, brand activations, IP creation and commercial sponsorship consultancy, Inicio brings the imagination to inspire & ignite events.
Our team brings over a decade of experience operating at the highest levels across the Middle East, working with rights holders and brands to activate with purpose and power. We specialise in integrating tech and data-driven activations to deliver cutting-edge insights and value to our clients.
CREATING IMPACT, ONE PARTNERSHIP AT A TIME
"We have had the pleasure of collaborating with the team at Inicio for many years on both event activations and commercial sponsorship strategy. They have always challenged us to think outside the box with our brand activations and have never failed to deliver on our shared vision for the MINI brand. The Inicio team always brings a fun, “can-do” attitude, often finding solutions to difficult situations and never taking “no” for an answer when faced with a challenge! We look forward to continuing this partnership and its continued success for many years to come."
YANN WOISSON
HEAD OF MINI MIDDLE EAST
“Working with Inicio has been an outstanding experience. Their extensive expertise in the events industry, combined with their professionalism, creativity, and dedication, sets them apart. Their deep knowledge of the sports and entertainment world further enhances Inicio’s ability to deliver exceptional results. I would highly recommend Inicio to anyone looking to create impactful and memorable experiences.”
RICARDO AMARAL
HEAD OF MARKETING GCC
PUMA
"Working with Inicio was a wonderful experience from start to finish. Supportive, productive, and responsive, they really understood the assignment bringing lots of experience in event management to make the Abu Dhabi HSBC Opening Night Party a massive success!"
Victoria Watson
Head of Hospitality & Event Services
DP World Tour
"Inicio brought a fresh, innovative perspective to our Championship village in 2024. Working within our brief and budget they created a fun, engaging and interactive experience for spectators of all ages and interests. Their team were professional, adaptable and resourceful. Last minute adjustments and additions were taken in their stride and a smile on their faces. Attention to detail, knowledge of what fans want to see coupled with their inherent passion for the sport and events in general made them an excellent team to work with and help grow our event in Abu Dhabi."
Graham Glynn
Championship Director
DP World Tour
