World
Skate Tour
Dubai Harbour
World Skate Tour Park and Street Competitions
@ Dubai Harbour
Arada, in partnership with World Skate, hosted the hugely anticipated World Skate Tour Park and Street competitions at Dubai Harbour in February 2024. This marked a significant milestone in the world of skateboarding as Dubai, one of the world’s greatest sport cities, for the first time played host to jaw-dropping tricks and top stars by professional Olympic athletes. The competitions were also the last chance for the athletes to qualify for the 2024 Paris Olympic Games.
Commercial PArtnership
Inicio were brought in as the commercial partnerships & activations agency responsible for bringing “on board” several key sponsors to this unique sporting showcase. As well as negotiating commercial rights packages and benefits, Inicio also delivered the physical activations within the field of play and fanzone for our brand partners.
Activating brands
Inicio’s expertise in activating brands within sports resulted in ARADA & World Skate having the support of relevant, strong brand partners, whilst the brands saw unparallel return on their investment through global exposure from the power of the Olympic movement and channels.
Scope of Work
Sponsorship Sourcing
Brand Activation
Event Logistics Planning & Delivery
Commercial Rights & Benefits Negotiations
