Dubai Basketball Club
Coca cola areNa Dubai
Dubai Basketball Club (DBC)
COCA COLA AREA DUBAI
Dubai Basketball Club (DBC) is a new professional basketball team competing in the Adriatic (ABA) League. The team was founded by Abdulla Saeed Al Naboodah, the former chairman of Al Ahli Football Club and Dejan Kamenjasevic, (General Manager) and made history as the first ever sports franchise from the UAE to compete in a leading European league. The launch of the team in September 2024 was the realisation of a dream to take Dubai sports onto the global stage. With their home games played at the iconic Coca-Cola Arena, DBC has brought communities together in a shared vision to promote Dubai on the international sports stage.
launch of DBC
Inicio were appointed to provide commercial strategy for the launch of DBC covering sponsorship, partnership acquisition, collateral production, ticketing & hospitality, and naming rights & commercial benefits creation. Working closely with DBC team management, the ABA league and sponsor brands inicio are extremely proud to have played and continue to play a part in making the launch of Dubai Basketball a slam dunk success!
Scope of Work
IP Creation
Collateral Design & Development
Sponsorship & Partnership
Marketing
Ticketing
Naming Rights & Benefits Strategy